COURSE AUTHOR | PATH STRATEGIST | BRAND CULTIVATOR | SOLUTION MACGYVER | GOAL CONSULTANT | DIY ADVOCATE | LIFELONG LEARNER


Cristal Givens

Hi, I'm Cristal Givens

I look forward to learning more about you and helping you take your product, project and/or career to the next level.


TIME IS MONEY
Let me help you plan the best use of yours! A no-nonsense approach to artist and brand development that is laser focused and surgically strategic.

To stand out in the new global market, the DIY entrepreneur must work smart and lean. I can help you leverage the critical niche branding, vertical markets and ancillary revenue streams available to you and develop the short- and long-term strategic plan to achieve your success.


MY STORY

COMBINING A PASSION FOR MUSIC & TECHNOLOGY WITH AN ENTREPRENEURIAL SPIRIT

My intro to music in 1976 was through a blue portable record player and stack of hand-me-down albums. Consequentially, my love affair hit TILT during the 70s and 80s, the best era of music in my humble opinion.

An official career in the field of music began in the late 80s and early 90s, working retail at Sound Warehouse. Soon after, I was hired at RED (Relativity Entertainment Distribution) as an account service rep which then led to handling tour support and new release promotion as an independent consultant and publicist. My clients included artists and labels such as Righteous Babe, Capricorn, Pointblank, Blue Thumb and Osmose.

By the middle of the 90s, the digital revolution had arrived and my first love had a rival.

My fascination with digital technology was to be my new passion for the next 15+ years, working with amazing clients, building cutting edge websites, mobile apps, corporate intranets and co-creating the digital agency, Content Pilot.

Music called me back into the fold in 2014, and since then I have been honing my vast experience and skills, helping aspiring creatives and entrepreneurs with a focus on artist development and strategic brand consultation. I am additionally blessed to mentor and work with the some of the best young talent in Texas, through MediaTech Institute, where I authored the curriculum for the ever evolving Business of Music .

MY RATES IN THE PRIVATE SECTOR

CONSULTING $120/hr

Brand, Business & Artist DevelopmentCopyright Revenue Stream StrategyVertical Market Research and PlanningPerformance CoachingDigital Presence StrategicConsultation for Website / EPK developmentSocial Media Campaign / Consumer EngagementUser Generated ContentTour & Release Promotion / Support

DIGITAL SERVICES $90/hr

(3-hour block minimum for all Digital Service engagements)

Project Planning & ManagementRFP Research & CreationWebsite CMS Use & TrainingWhite Paper Organization & CreationInformation Architecture & Prototype DevelopmentSite Audit / Enhancement RecommendationTest Script Creation / FulfillmentTesting: Multi-Browser, MAC/PC & Mobile OS

CLIENTS BY INDUSTRY

Arts / Entertainment: PCG Universal, Dallas Theater Center, Osmose Productions, Perot Museum, Klyde Warren Park, Virgin RecordseCommerce: Justin Discount Boots, Posy LaneEducation: Alchemy Music School, MediaTech InstituteEnergy: Oncor/Energy Future HoldingsFinance: Intuit QuickBooks SWACHA, Venom TradingGovernment: Dallas Chamber, Mississippi Development AuthorityHealth: Alcon Labs, Cooper Clinic, Reliant Hospital, UT Southwestern, OmnicellHospitality / Travel: Delaware North Companies, Queen Mary, Kennedy Space CenterLaw: Andrews Kurth, Baker Hostetler, Center for American and International Law, Greenberg Traurig, Manning Fulton, Orrick, among many others.Sports: Adams Golf, Avid GolferTechnology: GEOIQ, Modulant, Caradigm, CadenceNon-Profit: M.A.D.D, Heifer International, USO

SKILLS & TOOLS OF TRADE

CMS (WordPress, SquareSpace, Wix, Magento…)SlideDecks ( PowerPoint, Slides, KeyNote…)Google Suite Administrator ( including Google Classroom)Project management (Wrike, Trello, Project Insight, Pivotal Tracker, Basecamp, MS Project…) Wireframe / Prototypes (Axure, Visio, Balsamiq, Gliffy… ) Other : Canva, HTML, GIT / Subversion, Harvest, SalesForce, Active Campaign, Constant Contact, Mail Chimp…Proficiency on APPLE and PC as well as mobile iOS and Android

SAMPLING OF MY WORK

Kennedy Space Center KennedySpaceCenter.com
Responsibilities: RFP Response, Discovery, Account Director, Project Management, QA

Queen Mary QueenMary.com
Responsibilities: (For Events Calendar feature only) Discovery, Account Director, Project Management, QA

Tuesday Morning TuesdayMorning.com
Responsibilities: Discovery, IA, Project Management, QA

SunTanCity SunTanCity.com & iPhone App
Responsibilities: Discovery, IA, Project Management, QA

Perot Museum of Nature and Science Perot PerotMuseum.org
Responsibilities: RFP Response, Discovery, IA, Project Management, QA

Klyde Warren Park KlydeWarrenPark.com
Responsibilities: Discovery, IA, Project Management, QA

UT Southwestern UTSouthwestern.edu
Responsibilities: IA, Project Management, QA

Adams Golf – HitFit http://hitfit.adamsgolf.com/
Responsibilities: Discovery, IA, Account/Project Management

Intuit QuickBooks Training QuickBooksTraining.comt
Responsibilities: Discovery, IA, Account/Project Management

Venom by Cobra Trading
Responsibilities: RFP Response, Discovery, IA, Account/Project Management

Justin Discount Boots JustinDiscountBoots.com
Responsibilities: RFP Response, Discovery, IA, Account/Project Management

YOU CAN ALSO FIND ME HERE

Cristal Givens
Cristal Givens

(C) COPYRIGHT 2020